Do You Insure Your Clients' Biggest Asset?
With business risk arising every day, offering value-added service that can help a business to secure its cash flow and existing sales expansion can help strengthen your role and differentiate your firm from competitive brokers.
We believe the majority of your clients could benefit from credit insurance and may be vulnerable to competitors offering this product. Euler Hermes will work closely with you to identify prospects who are most likely to buy this cover, and help to develop the most effective strategies to create interest amongst those clients.
Background & Products
Euler Hermes is the UK and world's leading credit insurer offering protection against the effects of bad debt. We provide peace of mind allowing our customers to trade safe in the knowledge that if their buyers won't pay, we will.
Opportunities For Your Business
Credit Insurance gives you another string to your bow that can help you grow your book of business. The broker market continues to consolidate, with your clients constantly being enticed to switch to another broker. Adding a high-value product like credit insurance can help support your expansion efforts and give you a competitive edge.
The credit insurance market in the UK has tremendous growth potential. Brokers are showing a strong interest in this market because it provides an opportunity to:
- Earn commission by advertising credit insurance to your existing book
- Protect your book by keeping out other brokers who may attempt to sell credit insurance to your clients, perhaps by leveraging other property and casualty business away
- Develop new clients with a new product, strengthen relationships with existing clients
- Cross-sell to new credit insurance customers, increase average premium per client
- Build credibility between you and your clients by handling all their needs and developing relationships with other layers of your client companies.
What To Look For As A Broker?
- Previous experiences of bad debt
- Investment activities
- Expansion/Diversifying/Exporting
- Funding Requirements
- Concentration of risk with high exposure on few key accounts
How Can We Work Together?
- Local Euler Hermes Business Development contacts
- Joint Marketing
- Joint Visits
- Training on Credit Management Solutions
- Presentations to your team and customers

